Qualitative research is a type of research that explores and provides deeper insights into

real-world problems. Instead of collecting numerical data points or intervening or introducing

treatments just like in quantitative research, qualitative research helps generate hypotheses

as well as further investigate and understand quantitative data. Qualitative research gathers

participants' experiences, perceptions, and behavior. It answers the hows and whys

instead of how many or how much. It could be structured as a stand-alone study, purely relying on

qualitative data or it could be part of mixed-methods research that combines qualitative and quantitative data.