Research Commons

Connect. Collaborate. Contribute.


Data Visualization (Data Viz)

Good Research Posters ...

  1. Have a focused and specific message to communicate
  2. Show clear organization and flow using visual hierarchy
  3. Limit text while utilizing graphics/images to help you tell a story
  4. Make use of white space
  5. Keep things simple

1. Have a focused and specific message to communicate ... and do so by ...

  • Creating descriptive, dynamic titles/subtitles/headers that are clear and concise.
  • In the example below you immediately know the area of research - "Internet Inequality".
  • You also know the research question being asked - "What is the impact of home internet access on school success?"
  • Note how the title and subtitles were arranged in a more dynamic way with the substitle broken into two line instead of a single, long, hard to read line.

2. Show clear organization and flow using visual hierachy

  • Hierarchy of information aka visual hierarchy is the order in which a user processes info on a poster and is what guides the reader through the contents of your poster
  • Good visual hierarchy will draw the reader into your poster and help with both organization and flow
  • Important information should stand out (ex. bigger size and bold font)
  • Play around with some of the following to move different parts of your poster higher or lower on the hierachy: size, color, contrast, alignment, repetition, proximity and texture/style

  • If your font has multiple weights, try skipping a weight to create greater contrast.

  • Contrasting font sizes is another way to show hierachy and separate parts of your poster like your title from your section headers.

© The Ohio State University - University Libraries

1858 Neil Avenue Mall, Columbus, OH 43210

Phone: (614) 292-OSUL (6785)

If you have trouble accessing this page and need to request an alternate format, contact the webmaster.




Copyright Information | Details and Exceptions