Have a focused and specific message to communicate
Show clear organization and flow using visual hierarchy
Limit text while utilizing graphics/images to help you tell a story
Make use of white space
Keep things simple
1. Have a focused and specific message to communicate ... and do so by ...
Creating descriptive, dynamic titles/subtitles/headers that are clear and concise.
In the example below you immediately know the area of research - "Internet Inequality".
You also know the research question being asked - "What is the impact of home internet access on school success?"
Note how the title and subtitles were arranged in a more dynamic way with the substitle broken into two line instead of a single, long, hard to read line.
2. Show clear organization and flow using visual hierachy
Hierarchy of information aka visual hierarchy is the order in which a user processes info on a poster and is what guides the reader through the contents of your poster
Good visual hierarchy will draw the reader into your poster and help with both organization and flow
Important information should stand out (ex. bigger size and bold font)
Play around with some of the following to move different parts of your poster higher or lower on the hierachy: size, color, contrast, alignment, repetition, proximity and texture/style
If your font has multiple weights, try skipping a weight to create greater contrast.
Contrasting font sizes is another way to show hierachy and separate parts of your poster like your title from your section headers.
