COMM 3345 Strategic Media Planning

Company profiles often include SWOT analysis, analyst reports, information on geographic and/or business segments, ratios, and a 'Triggers' section which filters out news events of particular relevance.

Covers US and international consumer markets. Analyzes the driving forces, market share, competitors, and customer profiles that shape a consumer market's size and characteristics. Look for the Databook in each report, where you can download all of the report's data into Excel. Use Mintel to search for information about consumers, brands/companies, media use, and advertising.

This database provides includes U.S. and international companies. The Advanced Search lets you screen a company list via company information, executives' biographical information, financial information, industry codes and more. These company profiles are some of the most in-depth of any database.

eMarketer provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. eMarketer is global in scope and helpful for understanding the growth and impact of the Internet, social networking, and mobile marketing.

Scholarly business journals and trade publications.

Scholarly journals and trade publications in communication, media studies, and related fields. Look here for articles on marketing and advertising.