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BUSML 4998 Undergraduate Research in Marketing & Logistics

This guide contains recommended resources for doing research in BUSML 4998 class.

Business Source Complete

Additional Research Guides

For additional research resources, please refer to the guides below.

Business Databases

Company Information

 

Industry Information

 

Market/Consumer Information

Company Ownership

Determining a company's ownership is the first step to conducting research in finance. If a company is public, more information will be available as the company is required to report its finances, while a private company does not have to report any financial information.  It is also helpful to know a company's place in a hierarchy (parent company, subsidiary, etc.).