Research Guides: BUSML 4998: Undergraduate Research in Marketing &amp; Logistics: Getting Started

Getting Started

Business Source Complete

Business Source Complete [Selected Articles in Full Text] This link opens in a new window
This database allows you to search across thousands of business publications, including newspapers, magazines (such as Harvard Business Review), secondary analysis, and trade publications.

Additional Research Guides

For additional research resources, please refer to the guides below.

Business Databases

Company Information

PrivCo This link opens in a new window
PrivCo is a source for business and financial research on non-publicly traded corporations. You must register for an account using your OSU email address. You can search by company name.
D&B Hoovers This link opens in a new window
D&B Hoovers provides access to various kinds of company, industry and market information. Company profiles generally include financial information, peer comparisons and 'Triggers' (news stories expected to have a major impact on the company). The database also allows one to build a company list, filtering by a wide range of criteria.
Factiva [Selected Articles in Full Text] This link opens in a new window
This database provides access to thousands of newspapers around the world including The Wall Street Journal. You can search by keywords or open a company profile page which collocates all relevant news stories about the company in question.

Industry Information

IBISWorld Industry Reports This link opens in a new window
This is a best bet Libraries resource for industry reports for U.S. industries, both major and specialized. We also have limited access to a number of global reports. Industry reports generally cover major players, an overview of the competitive market, operating conditions, benchmarks and more.
NetAdvantage This link opens in a new window
NetAdvantage is a comprehensive source for business and investment information and offers online access to Standard & Poor's research-related products, in particular the industry surveys.
Fitch Connect This link opens in a new window
Users can browse by geographic area and/or by service (industry) to view reports. In general, reports will cover SWOT analyses, five to ten-year forecasts and major indicators. The database is particularly focused on risk management.

Market/Consumer Information

Mintel Reports [Selected Articles in Full Text] This link opens in a new window
These reports analyze the driving forces, market share, competitors, and customer profiles that shape a consumer market's size and characteristics. Our subscription covers mainly US markets. We also have access to Mintel's Global New Products Database which tracks new product releases including marketing claims, ingredients, packaging information and more.
Passport GMID This link opens in a new window
This database organizes its information mainly by industries, countries, and consumers. One can browse for statistics or analysis by starting in broad categories within these sections or search by product name, industry or other keyword.

Company Ownership

Note: Determining a company's ownership is the first step to conducting research. If a company is public, more information will be available as the company is required to report its finances, while a private company does not have to report any financial information. It is also helpful to know a company's place in a hierarchy (parent company, subsidiary, etc.). A number of databases will include this information in a company profile page.

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BUSML 4998: Undergraduate Research in Marketing & Logistics

Business Source Complete

Additional Research Guides

Business Databases

Company Ownership