Research Guides: BUSML 4204: Marketing Projects (Quinn): Company Research

Introduction to Company Research Video

Note: The Libraries updated our website over the summer of 2025 so the site looks different now, though the functionality should be similar. I will be updating these videos over the Fall 2025 semester. Please don't hesitate to email me with any questions!

Companies Research

NetAdvantage
This database is particularly useful for company history, leader profiles and financials.
D&B Hoovers
This database has lots of company information, including 'triggers' which are news stories they think will have a particular impact, and links into industry and market research information as well.
Mergent Online [Selected Articles in Full Text]
This database includes both public and private company profiles and allows you to build comparison reports.