Research Guides: Job Interview Preparation: Industry Research

Introduction to Industry Research Video

Note: Sometimes database interfaces change over time and may not match exactly with the video. (Please email me if this is the case!) In general, all of the same data should be available, and if you're having trouble navigating, please don't hesitate to reach out to me. I am always happy to help.

Industry Analysis

IBISWorld Industry Reports
This database provides possibly the best broad introduction to an industry. These industry reports (searchable by keyword, or NAICS code) include information on: industry performance and outlook, key external drivers, key buying and selling industries and demand determinants, market share concentration, barriers to entry, basis of competition, major companies, operating conditions including pending regulations and key statistics. We have US industry reports, some specialized industry reports (mainly emerging industries), China industry reports and some global industry reports.
Mergent Intellect
Mergent Intellect has great company information as well, but from the homepage you can click on the First Research link/icon to access First Research industry reports. These reports include a quarterly industry update, top related news stories and social media postings, an industry forecast, information on critical issues, business challenges and business trends, an 'Executive Insight' section with information on the top concerns for major executives in the industry, and call preparation questions to assist in an informational interview.
CB Insights
This database is focused on venture capital and angel investment information. It can be useful to know about major deals currently at play in your industry, up and coming companies, etc.
BizMiner
This database is one of the only sources for local industry information. Reports include profit and loss statements, three year industry market trends, industry volume and average sales, competitive market analyses and customer demographics. Availability of reports and data will vary based on how small your geographic area, or how precise your competitor criteria. (Smaller geographies and more narrowly defined competitors will yield less information, generally speaking.)
IBISWorld Procurement
There is a more limited selection of industries available in this database, but if you find yours the reports dive into the price environment, supply market characteristics, tips for negotiating... This is really geared more to someone starting or running their own business, but potentially useful to understanding the challenges of a company you're looking to join.

Industry Classification

Some industry resources are organized or indexed by an industry classification number. It can be helpful to note this number when using some of the Libraries' resources to browse more effectively for relevant information.

North American Industrial Classification System (NAICS)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Standard Industry Classification (SIC)
SIC is a system for classifying industries by a four-digit code. The NAICS was developed to replace the SIC code, but some resources still contain the SIC.