This guide will help you research companies, industries, and markets in more depth. This will allow you to understand the market and industry within which a company is operating, as well as the current events relevant to and happening within the company itself. All of this is information that a) helps you to know you really are interested in a job with this particular company, and b) makes you appear more informed and knowledgeable in your interview. If you are researching on the internet at large, please be aware that there are an increasing number of poorly researched and/or AI-generated reports, data, and analysis available. You should carefully scrutinize any and all resources you are considering using.
Note: Some of the database interfaces have changed since this video was recorded. I am working to update videos, but in the meantime I would advise that all of the same data should be available and if you're having trouble navigating, please don't hesitate to email me. I am always happy to help.