Developing, cultivating and maintaining scholarly research profiles are essential practices for promoting your work.  The profiles can be used to communicate the importance of your scholarly work in your field and beyond.

Google Scholar will not only help track citations to your work (see Author Metrics) but having a public profile will make it more visible in Google searches.

ORCID provides a persistent digital identifier for researchers, see "Author Identifiers" and an ORCID record that functions as a profile displaying your works, funding, employment, memberships, and educational background.  You control the privacy setting for each piece of information. 

For additional information, see the ORCID guide:

Kudos is a free platform for researchers to increase the visibility and usage of their publications. You can authorize Kudos to post information about your publications to Twitter, Facebook, and LinkedIn or generate trackable links for you to include in posts or emails. The author dashboard provides information about shares, views, downloads, Altmetric scores, and Web of Science citations.

See "Kudos Promises to Help Scientists Promote their Papers to New Audiences." Nature, August 1, 2016.

u.osu.edu is Ohio State's easy-to-use professional website platform where you can blog and/or create webpages to promote your work.

The Conversation: Ohio State is a founding university partner with The Conversation, a website that publishes articles by academics with expert knowledge of timely, evidence-based issues making the news.

Pitch your ideas directly to the editors. Once your idea is accepted, The Conversation will work with you to produce your story (typically 800 to 1,000 words) for publication.

Humanities Commons - a sharing and collaboration network for people working in and around the humanities. 

New Books Network - a collection of author-interview podcasts hosted by Amherst College Press.  They produce about 100 podcasts per month, most of which are university press books, and have an average of 30,000 downloads per day.  You can pitch your book to the network at https://newbooksnetwork.com/publicize-your-book-on-the-nbn/.

People Behind the Science - a podcast "focused on the people doing fascinating research through interviews with top scientists."  You can recommend a scientist to be interviewed at contact@peoplebehindthescience.com.

We Share Science - a website for displaying brief video abstracts of your research or research paper.

Mendeley - a reference manager with social aspects.  You can keep track of citations you are interested in as well as your own, follow other researchers or topic groups, get recommendations on what to read,and upload and monitor downloads of your publications.  Altmetric information usually reports the number of Mendeley readers a publication has had.  

ResearchGate - a professional network for scientists and researchers.  It allows you to set up a profile listing your research publications, interests, expertise, and current projects, follow other researchers of interest, and ask research-related questions of other users.

See "Is ResearchGage Facebook for Science?", Science, August 15, 2014

Academia.edu - a researcher profile site that allows you to connect with other researchers and share your publications through uploads, not just linking.  In fact, the signup process attempts to get you to upload copies as soon as possible.  

Academia.edu has been subject to a lot of criticism but is popular. (see "Scholars Criticize Academia.edu Proposal to Charge Authors for Recommendations" and "Should You Share your Research on Academic.edu?")

The following are tips from Juan Pablo Alperin and Alessandra Bordini at SciDevNet.  See the full post for more details.

Make your research discoverable

• Publish in open access journals
• Self-archive your work
• Make use of preprints
• Publish all your outputs
• Curate your metadata

Track your reach

• Make use of persistent identifiers
• Keep a record of all your outputs
• Set up profiles that track your reach for you
• Revisit your work regularly
• Set up alerts to notify you of mention
• Search Twitter following publication
• Note who mentions your work and where

Connect with your audience

• Be active on social media
• Reach out to readers
• Engage with new audiences
• Speak at conferences and colloquia

Make your research as widely and openly accessible as possible by humans and machines

• Use a consistent online identity
• Set up an ORCiD
• Set up other online profiles
• Write a blog
• Set up a personal domain name
• Share your identity