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BUSMHR 7412 Competitive Analysis

These resources will help you with your strategic analysis of business competition.

Industry Reports

Many databases provide full industry reports that cover an overview of major considerations in an industry: industry outlook, market segmentation, major competitors, pending regulations, etc.  These are a great starting point for background information on your industry.

Industry Classification

Some industry resources are organized or indexed by an industry classification number. It can be helpful to note this number when using some of the resources for industry research, in order to browse more effectively for relevant information.