BUSMHR 7412 Competitive Analysis

This database provides in-depth industry overview reports with sections that cover industry performance and outlook, major products and markets, major companies, and operating conditions including relevant regulation and policy considerations. The first page of each report also includes an 'Additional Resources' section which generally lists the most relevant trade associations as well as any relevant government data sources.

From the homepage click into the First Research icon. Submit your email address to gain access to industry reports. There’s a section in these industry reports (generally right hand column, bottom) called ‘Industry websites’ which often breaks out trade association websites and publications.

Global news source. You can limit news sources by industry/topic, or search for news related to a particular company, published in a particular region and/or regarding news stories taking place in a particular geographical area... The database also has company and industry profile pages which will provide an overview of all the recent news related to that company/industry.

This literature database includes trade publications, magazines, market research reports and industry profiles as well as academic journal articles. You can occasionally even find things like SWOT analyses.