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BUSMHR 7412 Competitive Analysis

These resources will help you with your strategic analysis of business competition.

Trade Association Publications

Trade association publications are an excellent source of industry news and developments.  Skim these publications for an initial background understanding of industry context, or read in more depth while you explore particular industry issues and events.  Step 1: Find your relevant trade associations.  Step 2: Explore any publications they may make available.

News and Business Literature

Business Librarian

Ash Faulkner's picture
Ash Faulkner
Contact:
Thompson Library 222C
1858 Neil Avenue Mall
Columbus, OH 43210
614-514-5935