Research Guides: BUSML 4202: Market Research: Market Research and Marketing Databases

News

Factiva [Selected Articles in Full Text] This link opens in a new window
Global news aggregator database; allows you to focus in on news related to an industry/company within a particular region etc. Great resource for up to the minute information on what's happening in your industry, with your competitors, etc.

eMarketer PRO This link opens in a new window
Great source for marketing analysis and data; topic areas include ad spending, media, mobile, retail & ecommerce, social media and video. You can also browse by industry or geography. Includes forecast reports.

Mintel Reports [Selected Articles in Full Text] This link opens in a new window
Market research information mainly focused on U.S. consumer markets; includes information on driving forces, market share, competitors, customer motivation and more.
Passport GMID This link opens in a new window
Global industry and market analysis reports; also highlights consumer analysis including 'Lifestyles' and 'Digital Consumers' categories. Also includes great background information searched by economy (nation) including business dynamics, finance and trade reports and sustainability reports.
BCC Research This link opens in a new window
Best source for market research for STEM-heavy projects/markets ranging from biotech to nanotech to plastics. Reports generally global coverage including major players and market shares, industry dynamics and international developments.

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Subjects: Economics