BUSML 4202: Market Research

Market research information mainly focused on U.S. consumer markets; includes information on driving forces, market share, competitors, customer motivation and more. We also have access to Mintel's GNPD which tracks new product releases including marketing claims, ingredients, packaging and more.

Global industry and market analysis reports; also highlights consumer analysis including 'Lifestyles' and 'Digital Consumers' categories. Also includes great background information searched by economy (nation) including business dynamics, finance and trade reports and sustainability reports.

Best source for market research for STEM-heavy projects/markets ranging from biotech to nanotech to plastics. Reports generally global coverage including major players and market shares, industry dynamics and international developments.

MarketLine profiles companies, industries, sectors and geographies. Industry profiles include market values, forecasts, and segmentations; major company profiles and information on the competitive landscape; and a five forces analysis. Company profiles include key statistics, all related research reports and a SWOT analysis. One can search all research by keyword or filter down from broad categories.

Statista is an online statistics portal providing insights and data on over 170 industries and more than 150 countries. As well as accessing individual statistics, users can also find consumer, industry, country and other reports which compile relevant statistics.